How is custom software priced?

We scope every project individually — requirements, milestones, and a fixed price before any code is written. No hourly billing, no scope creep surprises. Most projects fall between $5,000 and $50,000 depending on complexity.

Who owns the code at delivery?

You do. We deliver the full codebase with documentation, and you own it outright. We can provide ongoing maintenance as an optional add-on, but it's never required.

How long does a typical custom software project take?

Most projects land between 4 and 12 weeks from kickoff to delivery. Simpler internal tools can move faster; complex portals with multiple integrations take longer. We give you a specific timeline at the scoping stage.

What tech stack do you use?

We build primarily with React, Next.js, Astro, and Node.js, deployed to Vercel, AWS, or DigitalOcean depending on requirements. We choose the right tool for the job, not the trendy one.

Custom Software Development for Small Business

Most businesses reach a point where the available software doesn’t quite fit — either it’s too broad, missing a critical feature, or impossible to integrate with the other tools in the stack. Custom software closes that gap: built to your exact requirements, integrated with your existing systems, and owned by you.

What We Build

We build web applications, internal tools, and client-facing portals — anything that runs in a browser and needs to be tailored to a specific workflow. Common projects include:

Client intake and onboarding portals — branded, secure, and connected to your CRM or document storage
Operations dashboards — aggregate data from multiple sources (CRM, Quickbooks, spreadsheets, APIs) into a single view
Booking and scheduling systems — with custom business logic that off-the-shelf tools can’t handle
Internal tools — replace manual spreadsheet processes with a proper interface that multiple team members can use simultaneously
API integrations and middleware — connect systems that don’t talk to each other natively, without paying for a bloated iPaaS platform
AI-powered features — search, classification, summarization, or generation embedded into an existing or new application

Technology We Use

We build primarily with React and Next.js for full-stack web applications, Astro for content-heavy or marketing sites with dynamic features, and Node.js for API layers and backend services. Databases are chosen by use case — PostgreSQL for relational data, Supabase for rapid development, and MongoDB for document-oriented workloads. We deploy to Vercel, AWS, or DigitalOcean depending on requirements and budget. Everything is modern, maintainable, and documented — not built on a framework only we understand.

The Engagement Process

Requirements session (days 1–3) — We map core use cases, define the data model, identify integrations, and surface any ambiguities
Scope document — We deliver a written specification with milestones, deliverables, timeline, and a fixed price before any code is written
Build phase (4–12 weeks) — Development in milestone-based sprints with regular demos so you see progress throughout
QA and handover — We test against your real workflows, fix issues, and deliver the full codebase with documentation
Optional maintenance — Monthly retainer for ongoing updates, bug fixes, and feature additions

What You Get

You own the code outright at delivery. Deliverables include the full codebase in a private GitHub repository, deployment to your hosting environment, technical documentation covering architecture and deployment, and a walkthrough session for your team. Ongoing maintenance is available but never required.

Pricing

Custom software projects typically fall between $5,000 and $50,000 depending on scope and complexity. A simple internal tool with one integration might run $5,000–$10,000 and take four to six weeks. A multi-role client portal with CRM integration, document handling, and custom workflows typically runs $20,000–$40,000 over eight to twelve weeks. We scope every project individually — no hourly billing, no scope-creep surprises.

When Custom Is the Right Call

Custom software makes sense when you’re spending meaningful time on manual workarounds, when off-the-shelf tools can’t handle your specific logic, or when stitching together five different SaaS products is costing more than a purpose-built solution would. It’s also the right call when data ownership matters — some industries can’t have their operational data living in a third-party platform indefinitely.

When It’s Not

If a well-configured off-the-shelf tool would solve the problem, we’ll tell you. We won’t build custom software to bill more hours when GoHighLevel, Airtable, or a properly configured HubSpot would do the job. Custom makes sense when the requirements genuinely can’t be met otherwise.